Posted on February 06, 2026 |
Media-Graph
Marketing
How Modular
Large-Format Lightboxes Transformed a Montreal Underground Corridor
In 2021, Astral Media Affichage, a long-time client of Media Graph, faced a unique challenge in downtown Montreal. The company needed to activate a long, dimly lit underground pedestrian corridor at 1000 De La Gauchetière, a high-traffic yet visually neglected space.